Progressive "Calendar Shoot"
The Mill teamed up with Director Craig Brownrigg from Hungryman along with Arnold Worldwide for the latest Progressive spot featuring the beloved character the Box.
The aim for this spot was to bring the Progressive Box to life, this time with new accessories. This allowed the protagonist to showcase more of his style and attitude.
The team’s biggest challenge was to stay consistent with the different mouth shapes of the Box, especially because the character now flaunts a variety of different costumes.
Actor Chris Parnell lends his voice, it was important for the team to evoke Chris’ wittiness whilst accentuating the Box’s unique personality.
We can't get enough of the Box, can you?
Agency: Arnold Worldwide
Producer: Sean Vernaglia
Associate Producer: Jacquelyn Malis
Art Director: Abby Gross
Production Company: Hungryman
Director: Craig Brownrigg
Executive Producers: Mino Jarjoura, Jacqueline Sextro
Producer: Josh Rothfeld
Production Supervisor: Brian Malott
Editorial: The Mill
Editor: Ryan McKenna
Edit Assistant: Rachel Greco
VFX & Design: The Mill
Executive Producer: Chris Kiser
Producer: Hayley Underwood Norton
VFX Supervisor/ Lead Compositor: Antoine Douadi
VFX Supervisor/ Lead CG Supervisor: Jeff Lopez
Shoot Supervisors: Antoine Douadi, Michael Gibson
2D Artists: Lee Towndrow, Ben Kwok, Sung Eun Moon, Kieran Hanrahan
3D Artists: Navdeep Singh, Alek Vacura, Juan Carlos Barquet, Matt Parent, Mike Garcia, Tyler Heckman, Justin Miller, Laurent Giaume, Christine Kim, Dave Barosin, Sean Dooley, Nick Couret
Design: Aran Quinn, Pierce Gibson, Sally Reynolds