Netflix 'Chilling Adventures of Sabrina' AR Filter

Teaming up with Instagram, The Mill created a Sabrina filter for Netflix's release of their original series Chilling Adventures of Sabrina. The filter is based off the key artwork for the show and transitions you from sweet 16 mortal Sabrina Spellman, to a darker, witchier Sabrina with her trusty familiar Salem.


Client: Netflix
Creative Producer: Javier Ricaud

Partners: Instagram
Producer: Sophie Ye

VFX & Design: The Mill & Marc Wakefield
Executive Producer: Desi Gonzalez
Senior Producer: Hayley Underwood Norton
Director: Sally Reynolds
Designer: Conrad McLeod
Developers: Jack Kalish, Marc Wakefield