HBO Game of Thrones & Facebook

Teaming up with Facebook, The Mill created a chilling AR Night King filter for HBO’s recent season finale of Game of Thrones.

Fans can access the Night King camera effect by tapping on the camera icon on the top left corner of the Facebook app or by swiping right from their News Feeds to open the Facebook Camera, a new in-app camera/capture experience that is packed with masks, frames, and style effects that users can apply to photos and videos. The Night King camera effect also features a sneak peek at “The Army of the Dead,” a new song from the series’ Emmy-nominated composer, Ramin Djawadi that featured in the jaw dropping final episode. 

To create the Night King camera effect on Facebook, The Mill worked alongside the Game of Thrones digital and social media team, utilizing 3D scans and textures of the Night King from the show. I was the lead designer & art directed this project from pitch to final delivery with a team of artists and developers at The Mill.

Related articles:
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Mashable

CREDITS:

Commissioners: Facebook, HBO 
Strategic Partner Manager: Chris Barbour
Strategic Partner Manager: Andrew Wamugi
Strategic Partner Development, TV: Mary Hood
Media Partner Services: Rohaan Mennon
Lead Partner Engineer, Platform: Brad Heintz
Software Engineer: Cheyne Mathey-Owens
Partner Engineer, Games: Chris Hawkins
Consumer Communications Manager, Entertainment: Kat Jawaharal
Technology Communications Associate Manager: Claire Lerner
Technical Artist: Zachary Rude

VFX & Design: The Mill
Executive Producer: Sallyann Houghton
Senior Producer: Eliana Carranza-Pitcher
Producer: Hayley Underwood Norton
Production Coordinators: Jacqueline Nadile, Ashley Goodwin
Art Directors: Sally Reynolds, Pierce Gibson
3D Lead Artist: Ajit Menon
3D Artists: Sandor Toledo, Carlos Sandoval
Design Lead Artist: Sally Reynolds
Animation: Steve Kutny